Course curriculum

    1. Lecture 1: Introduction: Building a Purpose-Driven Culture

      FREE PREVIEW
    2. Lecture 2: Using Your Positioning Statement To Advance In Your Career

    3. Lecture 3: Building A Strong Network Of Support

    4. Lecture 4: Reflection: Applying Your Positioning Statement To Your Career

    5. Reflection: How To Use Your Positioning Statement

    1. Lecture 5: Introduction To Building A Purpose-Driven Culture

      FREE PREVIEW
    2. Lecture 6: Building Blocks Of A Purpose-Culture

    3. Lecture 7: Reflection: Assessing The Status Quo Of Your Culture

    4. Reflection: Status Quo of Your Culture

    5. Lecture 8: Building A Purpose-Culture: Setting The Stage

    6. Exercise: Planning Your Culture Project

    7. Lecture 9: Building a Culture: A Step-by-Step Workshop Template (Part 1)

    8. Building A Purpose-Culture: Workshop Slides

    9. Lecture 10: Building a Culture: A Step-by-Step Workshop Template (Part 2)

    10. Lecture 11: Building a Culture: A Step-by-Step Workshop Template (Part 3)

    11. Lecture 12: Developing Your Culture Roll-Out Strategy

    12. Lecture 13: Turning Abstract Values into Concrete Behaviors

    13. Resource: Amazon Principles

    14. Exercise 14: Getting Your Ducks In A Row

    15. Lecture 15: Building a Purpose-Culture: Key Elements You Need to Remember

    1. Lecture 16: Examples of Inspiring Business Cultures: Zappos

    2. Case Study: Zappos

    3. Lecture 17: Examples of Inspiring Business Cultures: Patagonia

    4. Case Study: Patagonia

    5. Lecture 18: Examples of Inspiring Business Cultures: SAS Institute

    6. Case Study: SAS Software

    7. Lecture 19: From Customers To Fans: Turning Your Company Into A Movement

    8. Lecture 20: Example Of A Business Movement

    9. Case Study: TOMS

    10. Lecture 21: Conclusion Module 3: Building A Purpose-Driven Culture

    11. Download Exercise Booklet for Module 3 - Chapter 2

About this course

  • $249.00
  • 31 lessons
  • 1.5 hours of video content

About This Course

Build a purpose-driven team culture and access the power of a movement.


About this course:

  • Understand how to create a strong perception about yourself as a leader
  • Access people you would otherwise not be able to contact
  • Obtain a step-by-step manual for building a purpose-driven culture
  • Learn how to create the dynamic of a movement in your company


“I've been applying all the wonderful approaches you've given me, and I'm happy to say it has been going really well. It is so heartening to get e-mails from my people saying they appreciate my leadership and that is all thanks to you.”

H.M. VP, Intel


In this course, you will first understand how you can create a perception about yourself where others say: “Wow, this person is a real leader.” (Because, remember? Advancing in your career is about perception, not deliverables.)

Secondly, you will get get a step-by-step manual for building an inspiring, purpose-driven business culture – no matter whether you are the CEO or a middle manager in an organization. And you will understand what you need to do to have your people take ownership of the culture.

You will leave this course with a concrete agenda for establishing the culture you want to create – so that you can create a work environment where you enjoy working, and where your people want to work and give their best.


Contents and Overview

In Module 3 – Chapter 2 you will:

  • Learn how to create a strong perception as a leader
  • Learn how to create a network of support for your endeavors
  • Understand the necessary elements for building a purpose-driven culture
  • Obtain a step-by-step approach for building a purpose-driven culture
  • Understand how you can have you people take ownership of the culture
  • Obtain case studies from companies with an inspiring business culture
  • Understand what’s needed to turn your company into a movement.


This Module is developed by experts in executive development, human behavior and consciousness. The material in this chapter is requested by virtually all of our clients.

Module 3 - Chapter 2 contains 20 videos and 5 exercises to apply the material to your work and life.

We have taught these principles corporate leaders on 5 continents. These approaches have prepared leaders for top positions, and it helped them create inspiring business cultures in their teams.

“When we ask executives how to build a purpose-driven culture, they shrug their shoulders. We need a step-by-step approach for building inspiring business cultures. That’s what this program provides.” -- Peter Matthies

Join our Conscious Business movement. Become a purpose-driven leader and make the difference you are here to make.

Are there any course requirements or prerequisites?

  • We strongly recommend to complete Module 3 Chapter 1 before taking this course.


Who this course is for:

  • People who want to build a culture of high engagement and purpose in their organization or team
  • Professionals who want to create a strong perception that gets them ahead in their career
  • Managers who want to attract and retain the best talent
  • Leaders who want to engage people in their organization
  • Coaches & consultants seeking for a proven Conscious Business methodology.

Instructor

Conscious Business Institute Founder Peter Matthies

Trained as an engineer, Peter brings 30 years of experience spanning through consulting, venture capitalism, and most notably, founding the Conscious Business Institute (CBI) in 2008. His deep dive of 17 years into international technology and finance solidified his conviction: the traditional business model needs a major remake. Fueled by this realization, Peter's mission isn't merely to envision a conscious business future but to architect it creating a fulfillment and purpose-driven success for both individuals and organizations. With his guidance, professionals don't just foresee a vibrant business future; they make it real in a rapidly changing world.

Get started now

Build an inspiring culture. Make the difference you're here to make.