Course curriculum

  • 1

    Section 1: Making A Difference: Positioning Yourself As a Leader

    • Lecture 1: Introduction: Making A Difference & Positioning Yourself As a Leader

    • Lecture 2: From Manager to Leader: Taking the Driver’s Seat of Your Career

    • Lecture 3: Self-Assessment: Are You a Manager or a Leader?

    • Lecture 4: How great Leaders inspire Action: How to move from Manager to Leader

    • Link to TED Talk

    • Lecture 5: Reflection: How great Leaders inspire Action

    • Reflection: Why Some Leaders Are Inspiring & Where Does Your Company Stand

    • Lecture 6: Positioning Yourself as a Leader: Nuggets of Wisdom

    • Lecture 7: How to create a strong Positioning Statement: Examples

    • Examples of WHW-Statement

  • 2

    Section 2: Developing Your Positioning Statement

    • Lecture 8: Developing Your How: Define the culture you want to create

    • Exercise 9: Developing Your HOW

    • Lecture 10: Tips & Tricks to make Your How strong

    • Exercise 11: Finalizing Your HOW-Statement

    • Lecture 12: Why You Do Everything You Do: Becoming a Purpose-Driven Leader

    • Lecture 13: Exercise: Developing Your Why

    • Exercise: Developing Your WHY

    • Lecture 14: Developing Your Why - Approach 2

    • Exercise: Developing Your WHY - Approach 2

    • Lecture 15: Sharpening Your Why: How to make Your Why powerful

    • Exercise 16: Applying The Tips To Make Your WHY Powerful

    • Lecture 17: The What: The Results You want to achieve in Your Life

    • Exercises 18: Developing Your WHAT

  • 3

    Section 3: Completing Your Positioning Statement & Taking It Into The World

    • Lecture 19: Completing Your Positioning Statement

    • Exercise 20: Completing Your Positioning Statement

    • Lecture 21: How to apply Your Positioning Statement to advance in Your Career

    • Exercise 22: Test-Driving Your Positioning Statement

    • Lecture 23: Conclusion Chapter 1 & Next Steps

    • Download Exercise Booklet for Module 3 - Chapter 1

About This Course

Learn how to build a purpose-driven company culture and position yourself as a leader.

About this course:

  • Move from being a Manager to being a Leader
  • Create a perception about yourself where others say: “I need that person on my team”
  • Develop a 1-minute statement that positions yourself as a purpose-driven leader
  • Learn the fundamentals for creating a purpose-driven culture

“If you want to succeed as a leader in the future, it is not enough to create good strategies. You need to access the power of purpose – both in yourself and in your team.” -- Peter Matthies

I this course, you will get a step-by-step approach for accessing the power of purpose – both in yourself and in your team. You will learn what you need to do to shift from being a Manager to being a Leader. And you will understand what you need to do to get to the next level in your career. 

You will leave this course with a powerful statement, which – in 1 minute – encapsulates your leadership vision, the culture you create, and the outcomes you will produce, so that others say: “We need to promote this person.”

Contents and Overview

In Module 3 – Chapter 1 you will:

  1. Learn why you need to shift from Manager to Leader – and how you can do it
  2. Understand why some leaders are able to inspire people to perform at their best, while others aren't
  3. Define the culture you want to create in any team
  4. Discover your life-purpose – that big goal in your life you strive towards
  5. Develop a 1-minute statement that positions yourself as a purpose-driven leader
  6. Understand how you can apply the 1-minute statement to advance in your career.

This Module is developed by experts in executive development, human behavior and consciousness. Based on the experience with hundreds of successful executives in the world's leading companies, this course helps you improve the way you work and lead.

Module 3 - Chapter 1 contains 16 videos and 13 exercises to apply the material to your work and life.

We have taught these principles to hundreds of top corporate leaders on 5 continents. These approaches have prepared leaders for top positions, and it helped them create inspiring business cultures.

“I've been applying all the wonderful approaches you've given me, and I'm happy to say it has been going really well. It is so heartening to get e-mails from my people saying they appreciate my leadership and that is all thanks to you.”

H.M. -- VP, Intel

We developed this program because none of the leaders we asked knew a structured approach for building an inspiring, purpose driven culture in their team. This course will provide you with this structured approach.

Join our Conscious Business movement. Become a purpose-driven leader and make the difference you are here to make.

What you’ll learn:

  • Position themselves in a way where others say: "I need that person on my team"
  • Know how to free up time for themselves by moving from Manager to Leader
  • State their leadership vision in a clear, 1-minute statement
  • Build a Purpose-Driven Culture in their team - no matter at which level they work in a company
  • Communicate in a way that engages other people to become part of what they want to achieve.

Are there any course requirements or prerequisites?

  • Understand the Conscious Business Culture & Leadership Program approach

Who this course is for:

  • People who want to build a culture of high engagement and purpose in their organization or team
  • Professionals who want to create a strong perception that gets them ahead in their career
  • Professionals who want to move from being a Manager to being a Leader
  • People who want to obtain clarity about their life goal


Conscious Business Institute Founder

Peter Matthies

Peter Matthies is a former Venture Capitalist and founder of the Conscious Business Institute (CBI). CBI provides new leadership paradigms for a changing world to clients from 1 to 100,000 employees, including BMW Group, Intel, or Starbucks. Peter was a Principal for one of the world's leading Private Equity and Venture Capital firms, Apax Partners & Co, and for b-business partners, a $ 1 billion pan-European VC fund. Peter lives in Santa Barbara, California and has a passion to help professionals and executives create careers that are deeply fulfilling and extraordinarily successful.